DC Comics unveils new logo for “Rebirth”

Courtesy: DC Entertainment

Saying the new design celebrates the brand’s “past, present and future,” DC Entertainment unveiled a new logo a week before the official launch of its company wide “Rebirth.”

The logo will officially debut in DC Comics with the May 25 release of “DC Universe: Rebirth Special No. 1” from Geoff Johns.

In a release issued this week, the company said the logo is “a mark that leverages over 80 years of heritage with an eye toward the future.”

“While comics continue to be the heart and soul of DC, the brand has evolved to now stand for powerful storytelling across so many different forms of media.  DC is home to the greatest Super Heroes and Super-Villains, and the new logo has the character and strength to stand proudly alongside DC’s iconic symbols,” stated Amit Desai, DC Entertainment Senior Vice President of Marketing and Global Franchise Management.

“The launch of the new logo is the perfect tribute to DC’s legacy, exciting future and most importantly, our fans.”

REBIRTH represents the next chapter in the ongoing saga of the DC Universe, mixing traditional values and a modern aesthetic.

“I’m very proud that REBIRTH will be the first comic book published with the new DC logo.” stated Geoff Johns, DC Entertainment’s Chief Creative Officer.  “To me, REBIRTH and the new DC logo are built on what’s come before while looking to what will come tomorrow.  I can’t wait for people to see it on the cover.”

The new DC branding will be introduced immediately on various digital platforms, including DC websites, social media channels, DC All Access webseries, and DC All Access app and will continue to rollout worldwide across all DC content and products.

The new identity and logo were developed in partnership with Pentagram, the world’s largest independent design consultancy.